The Secretary shall carry out, and expand upon, a national media campaign to educate the public and health care providers about poison prevention and the availability of poison control center resources in local communities and to conduct advertising campaigns concerning the nationwide toll-free number established under section 300d–71(a) of this title.

The Secretary may carry out subsection (a) by entering into contracts with one or more public or private entities, including nationally recognized organizations in the field of poison control and national media firms, for the development and implementation of a nationwide poison prevention and poison control center awareness campaign, which may include—

(1) the development and distribution of poison prevention and poison control center awareness materials;

(2) television, radio, Internet, and newspaper public service announcements; and

(3) other activities to provide for public and professional awareness and education.

The Secretary shall—

(1) establish baseline measures and benchmarks to quantitatively evaluate the impact of the nationwide media campaign carried out under this section; and

(2) on an annual basis, prepare and submit to the appropriate committees of Congress an evaluation of the nationwide media campaign.

There is authorized to be appropriated to carry out this section, $800,000 for each of fiscal years 2015 through 2019.

(July 1, 1944, ch. 373, title XII, § 1272, as added Pub. L. 108–194, § 3, Dec. 19, 2003, 117 Stat. 2889; amended Pub. L. 110–377, § 4(a), Oct. 8, 2008, 122 Stat. 4064; Pub. L. 113–77, § 3, Jan. 24, 2014, 128 Stat. 644.)