§ 151. Statewide master plan for marketing. 1. The department shall formulate and annually re-evaluate a comprehensive five-year master plan for the balanced development and coordination of adequate marketing programs and facilities necessary to meet the promotional objectives enumerated in section one hundred of this chapter. The plan shall be based upon elements including, but not limited to: the identification and evaluation of the tourism needs for each region of the state and the relation of these findings to the state as a whole; the identification and evaluation of the existing tourism infrastructure of the state including projection of future needs related thereto; and the identification and evaluation of existing tourism promotion activities including projection of future needs relating thereto. The plan shall be developed in consultation with the tourism advisory council and the inter-agency tourism task force.

2. Following the initial enactment of this article, the plan shall include a survey and analysis of all marketing efforts, consistent with the promotional objectives enumerated in section one hundred of this chapter, conducted by any agency, subsidiary or department of the state. The initial five-year plan must include procedures to consolidate all such marketing efforts into the marketing program operated by the department and to expand and apply the "I Love NY" brand in accordance with this article.

3. The department shall submit such plan to the governor, temporary president of the senate, speaker of the assembly and appropriate committees in the legislature. Each such entity shall have the opportunity to review the plan and subsequent re-evaluations in a timely manner as prescribed by the department and send reports with recommendations back to the department for final revisions. The department shall consider such recommendations and integrate them into the final plan and subsequent re-evaluations wherever feasible.

4. The department shall, on January first next succeeding the effective date of this article, submit a new five-year plan in accordance with subdivision three of this section.