(b) No advertising or promotion funded for the purposes of this act shall contain reference to or the name of any public official of the state of New York, or its political subdivisions. Reference shall include but not be limited to photographs, drawings, caricatures, quotations, invitations, signatures, endorsements or sound recordings.
(c) Any logotype, special printing characters, slogan or like device developed by any advertising agency hired by the department and used in advertising and promotion with funds appropriated for the purposes of this act shall become the property of the state of New York and shall be provided without fee to any tourist promotion agency for use in advertising purchased with funds appropriated for the purposes of this act. This section shall not be construed as license for tourist promotion agencies to use in toto advertising developed by the agency or agencies under contract to the department. It shall be the responsibility of the commissioner to determine those constructs which must be present to maintain necessary continuity in central conceptual themes in advertising purchased with funds provided for the purposes of this act.