A. Every issuer of long-term care insurance or benefits in this state shall provide a copy of any long-term care insurance advertisement intended for use in this state, whether through written, radio or television media, to the superintendent for review and approval. The advertisement shall comply with all applicable laws of this state and shall be retained by the insurer for at least three years from the date the advertisement was first used.
B. Persons who market long-term care insurance policies, certificates or riders in this state shall not advertise any policies or certificates unless:
(1) the issuer of the policy certificate or rider has provided the superintendent with a copy of the advertisement; and
(2) the superintendent has reviewed and approved the advertisement.
History: 1978 Comp., § 59A-23A-11, enacted by Laws 1993, ch. 126, § 15.
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