The director on his own motion may, or shall upon complaint of any interested party which charges any violation of any provision of this chapter or any provision of any marketing order, regulation, or rule and regulation, which is issued by the director and effective pursuant to this chapter, do one of the following:
(a) Refer the matter directly to the Attorney General or any district attorney for the institution of legal proceedings upon the matter.
(b) If he deems it necessary or advisable, immediately call an administrative hearing to consider the charges which are set forth in such verified complaint.
(Enacted by Stats. 1967, Ch. 15.)