44-7154. Prohibited contract provisions; prohibited acts

A. A contract for dating referral services shall not:

1. Require payments or financing over a period of more than three years after the effective date of the contract and shall not extend for the life of the customer.

2. Extend the initial term of services to be rendered under the contract to more than one year after the effective date of the contract. At the end of the contract period, the dating services enterprise may give the customer the option to renew the contract for one year.

3. Require the customer to give up any right the customer may have against the enterprise. An assignment of the contract by the enterprise does not affect any right of action or defense arising out of the contract that the customer has against the enterprise.

B. A dating services enterprise shall not sell, induce or allow any customer to become directly or indirectly obligated under more than one contract for services for the purposes of avoiding the requirements and penalties prescribed in this article.

C. Any waiver by a customer of any requirement prescribed in this article is void and unenforceable.

D. A dating services enterprise shall not:

1. Use coercive sales tactics.

2. Misrepresent the quality, benefits or nature of services.

3. Misrepresent the qualifications or number of other customers participating in the services provided by the enterprise.

4. Misrepresent the success the enterprise has had in making matches or referrals that are favorable to the enterprise's customers.

E. Any contract entered into in reliance on any false, fraudulent or misleading information, representation, notice or advertisement made by the enterprise or any of the enterprise's employees or agents is void and unenforceable.