(a) that the trail contain a sufficient number of breweries and micro-breweries to cost-effectively attract patrons to such trail's participating members,

(b) that the trail incorporate considerations that maximize patronage of such trail,

(c) that proposed trail routes do not conflict with or significantly overlap with existing wine trails designated pursuant to section three hundred forty-three-k of the highway law,

(d) that the trail designations are neither redundant nor cover themes or subjects or have names that have already been used by trails designated in statute,

(e) that the trail route is designed and laid out so that it is relatively simple and easy to follow for patrons. 2. The commissioner shall cause to be developed vacation itineraries based on specific brewery trails, which shall identify for visitors surrounding attractions, restaurants, farms, lodging and other exhibits or places of entertainment as may be a part of the theme linking the breweries on the brewery trail. 3. The commissioner shall work to develop discount packages for such brewery trails, which may include the development of a brewery passport. 4. Nothing shall preclude the commissioner from contracting with an independent vacation or travel package company to help develop vacation packages along a brewery trail. The commissioner of the department of transportation shall cooperate with the department in carrying out the provisions of this section. The commissioner of the department of transportation is authorized to permit the installation and maintenance of signs on the state highway system for trails designated pursuant to this section. However, to avoid confusion and to limit any possible disruption of commerce, the trail designations called for pursuant to this section shall be of a ceremonial nature and the official names of such highways shall not be changed as a result of such designations. * NB There are 2 § 181-e's