(b) Marketing plans shall utilize the state's "New York Loves Biz" logotypes. Licensing of this logotype according to the accepted plan shall be available to the selected applicants free of charge for the duration of the marketing program. No advertising or marketing shall contain references to or the name of any public official of the state of New York or its political subdivisions.
(c) Applications shall identify the specific targets and audiences for the marketing programs geographic reach of program and shall identify appropriate and practical ways to measure the impact of the program on the targeted audience.
(d) Applicants shall provide evidence that they have secured or have available matching funds in equal amount to funds requested from the program.
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